/HENNESSY/
THE SPIRIT OF THE NBA | KICK OFF POP UP EVENT | HONG KONG STATION
WHAT IF creates a 3 day talk of the town pop up -
where Hennessy and NBA launch a lifestyle brand partnership as first global spirits partner of the national.
The engaging programs allowed to rejuvenate the brand image
by harnessing cultural power of the NBA and local relevancy.
Using NBA and local celebrities such as Anson Kong and Lokman from Mirror,
it was able to recruit new consumers by tapping into NBA world for potential Hennessy fans.
